China extends visa-free entry to more than 70 countries to draw tourists
30 days for many in Europe, Asia, Latin America and the Mideast
In December 2023, China announced visa-free entry for citizens of France, Germany, Italy, the Netherlands, Spain and Malaysia. Almost all of Europe has been added since then. Travelers from five Latin American countries and Uzbekistan became eligible last month, followed by four in the Middle East. The total will grow to 75 on July 16 with the addition of Azerbaijan.
About two-thirds of the countries have been granted visa-free entry on a one-year trial basis.
For Norwegian traveler Øystein Sporsheim, this means his family would no longer need to make two round-trip visits to the Chinese embassy in Oslo to apply for a tourist visa, a time-consuming and costly process with two children in tow. “They don’t very often open, so it was much harder” he said.
“The new visa policies are 100% beneficial to us,” said Jenny Zhao, a managing director of WildChina, which specializes in boutique and luxury routes for international travelers. She said business is up 50% compared with before the pandemic.
While the U.S. remains their largest source market, accounting for around 30% of their current business, European travelers now make up 15–20% of their clients, a sharp increase from less than 5% before 2019, according to Zhao. “We’re quite optimistic” Zhao said, “we hope these benefits will continue.”
Trip.com Group, a Shanghai-based online travel agency, said the visa-free policy has significantly boosted tourism. Air, hotel and other bookings on their website for travel to China doubled in the first three months of this year compared with the same period last year, with 75% of the visitors from visa-free regions.
No major African country is eligible for visa-free entry, despite the continent’s relatively close ties with China.
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