Sometimes it’s difficult to tell why something happens. Back in summer 2019 I was up in Scotland for a few days and I wrote about buying some biscuits – yes, all human life is here! Going back and reading it again I’m not ashamed of it – it has some biology in it as well as some shopping. But the reason that I went back and looked at it is that for the last few days other people have been looking at it and it’s unusual for a far-away post to get so many reads.

I can see which pages of my website people are looking at in real time, and I do keep an eye on it through the day. And suddenly there are people reading that blog about mimicry in biscuits. Not hundreds of people, but certainly scores of people – all of a sudden.

I wonder whether these people have stumbled across my blog but it seems more likely that a newsletter or social media has directed people to it, and I wonder whether these are people mostly interested in mimicry or mostly interested in biscuits.

Sometimes it’s difficult to tell.

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